Posts by Ursula Jorch
Do I Have to Use Hype in Marketing My Business?
Many of my clients say to me, marketing just feels so unnatural to me, so much like hype. Do I really have to do that to get people to learn about my products and services? In the olden days, say a couple of decades ago, marketing was often about hype. It involved overstating your product’s…
Read MoreMake Your Social Media Profiles Distinctive
What’s so special about you? Everything! Your social media profiles should reflect that. Social media is a great way to connect with your clients, customers, and prospects. Depending on where your clients hang out, you can choose from a wide array. Facebook, Twitter, Pinterest, and LinkedIn are some of the major players. First thing’s first.…
Read MoreYour Truth Will Set Your Business Free
This plaque in the hands of Nellie McClung, an important figure in the women’s suffrage movement in Canada, is a newspaper headline from 1929, declaring that “Women are Persons!” – a reminder of old beliefs. The plaque is also a powerful reminder that declarations of truth can create a lot of positive change! Not all…
Read MorePersonal Power in Your Business: The ABCs (and Ds)
The words, personal power, always make me think of Tony Robbins (I obviously have watched way too much late-night infomercial TV!). Don’t worry, this is not a hype-fest, exhorting you to (punching fist in the air) take control of your life. It is, though, a gentle call to action. More about that in a minute.…
Read MoreSuccess: How to Make It Easy On Yourself
Years ago, when I was in grad school and had next-to-no money, I bought a guitar for $50. Now this was a big deal – $50 could buy you groceries for the week, or make a substantial dent in the rent. But I had always wanted to play the guitar, so I plunked down my…
Read More