Episode 160: Christina Keller


Cascade Engineering’s CEO Christina Keller talks about leading a family business, ensuring it accomplishes its purpose of being a triple bottom line company, and continuing its social and environmental impact.

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Christina Keller is the President and Chief Executive Officer (CEO) for the Cascade Engineering Family of Companies and a member of the board of directors. She assumed this position on September 1, 2018. Cascade Engineering is a family owned private business founded by her father, Fred Keller in 1973. As President and Chief Executive Officer for the Family of Companies, Christina is responsible for ensuring that Cascade Engineering continues its dedication to the community, accomplishes its purpose of being a Triple Bottom Line company and develops and executes Cascade’s strategic direction.

Most recently Christina served as President for the Cascade Business Team (CBT) from 2016 – 2018, overseeing five of Cascade’s nine businesses. These businesses included; Automotive Americas, Cascade Cart Solutions, Innovative Plastic Technologies, Noble Polymers and Decade Products. Christina also led the strategic integration of all Cascade Engineering’s North American operations, creating an alignment through best practices and standardized work to maximize operational, financial and human resources.

In 2013, Christina was named President of CK Technologies (CKT). CKT is the largest CE business unit headquartered in Montpelier, OH, with additional facilities in Mount Airy, NC, Brownsville and Grand Prairie, Texas. CKT manufactures large plastic exterior body components for large trucks. Parts include bumper systems, grills, chassis and roof fairings used on class 8 tractors. CKT offers over 10,000 colors with parts painted in-line sequence. Christina was also selected to participate as a member of Navistar’s supplier council. During her tenure CKT recorded two consecutive years of record revenue.

Christina has held a number of leadership positions of increasing responsibility since joining Cascade in 2009. From 2010 – 2013 she was the business unit leader for Triple Quest, which produced and distributed the Hydraid filter. A simple, low-tech bio-sand water filter that requires no maintenance – as a reliable means to deliver clean water. Over 75,000 Hydraid filters were distributed to 46 countries before the business was acquired by Native Energy in 2015. CE still manufactures the filter housing for Native Energy.

Previous to joining Cascade Engineering, Keller lived in New York, NY employed as a manager at Polaris Management Partners. Christina received her MBA from the SC Johnson College of Business in 2007 and also holds a BA from Boston College. She has accreditation in Economics from American University and a Lean Six Sigma Black Belt from Villanova University.

Christina is a member of the board of directors for Independent Bank (IBCP). Serves on the board of trustees and is the former chair at the Grand Rapids Community Foundation. Keller is a member of the Grand Angels investment group as well as being active in the Young Presidents Organization (YPO) and the Family Business Alliance (FBA). Christina was recognized in Plastics News as a “Rising Star” and the Grand Rapids Business Journal has twice named her as a “40 under 40” business leader to watch. Christina resides in Ada, Michigan with her husband Andy and their two children Aspen and Jackson.

Christina Keller shares about impact on the Work Alchemy podcast today!Click To Tweet

3 Key Points

  1. Collaborative ways to work with government can create a virtuous cycle to lift our community up.
  2. Philanthropy that is place-based is really powerful, because it has the ability to get to know and contribute to a community.
  3. The most important metrics are social, environmental, and financial.

Quote

Your impact intention matters, because it matters that you build trust, that you push through roadblocks.

What We Talked About

In this episode, you’ll learn:

  • 01:14 – what is the impact of the work you do?
  • 03:13 – is it challenging to have a polymer company and still have environmental impact?
  • 05:28 – sustainable business
  • 07:00 – bringing marginalized people into the workforce
  • 09:07 – how has commitment to the triple bottom line and B corp certification changed the business?
  • 11:21 – how do you navigate the challenges of a family business successfully?
  • 13:09 – what have you learned as a young, female leader?
  • 14:40 – how do you define impactful leadership?
  • 16:01 – how have you developed your leadership?
  • 17:41 – how has your global experience shaped your leadership?
  • 21:20 – the role of philanthropy
  • 25:06 – the artificial dichotomy between making money and contributing
  • 26:25 – in a manufacturing business, how do you nurture culture?
  • 29:55 – bridging the gap between strategy and implementation
  • 32:28 – maintaining your energy as a high level leader, community contributor, and parent
  • 36:26 – valuable metrics for impact

Actionable Tips

  1. Have the intention to have a positive impact.
  2. Listen and measure. Listen to your team and a variety of inputs. Measure your progress.
  3. Look long term. What do I want my business, community, greater world to look like in 10 years? Work backwards from a future state.

Resources Mentioned

Resources for Your Business

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Ursula Jorch, Host of The Impact Interviews

Ursula Jorch is a business coach, speaker, and podcaster who shows women leaders how to turn their businesses into profitable agents for lasting change, global impact, and a force for good in the world.

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