Posts by Ursula Jorch
Is Your Marketing Message Noisy? How To Get Rid Of The Static
Are you projecting a noisy marketing message? Chances are, at least some of your marketing message represents static. That is, it interferes with your message’s clarity. The purpose of marketing is to let people know the value that you offer. When you make that value very specific, you reach right into the hearts and souls…
Read MoreHow to Have a Successful Business: Make a Difference
Profit, profit, profit. The focus of every business, right? Well… True, profit is important. Essential, in fact, for a sustainable business. But it doesn’t have to be your primary focus. When you make making a difference the focus of your business, you profit. Businesses that consciously focus on making a positive difference, on having positive…
Read MoreHow to Avoid Last Minute Marketing and Get Better Results
Ever arrive at your computer, bleary-eyed, to write a blog or social media post that just has to go out that day? Go ahead, raise your hand if that’s you. I’m raising my hand right along with you! This is one area that took me a long time to master. And all it took to…
Read MoreBest of Business: 5 Articles That Will Make Pricing Easier
With enough articles on WorkAlchemy.com to fill a book, maybe two, it can be daunting to know where to begin. Let me help you find your way! Here are my “greatest hits”, popular articles on a topic that many find challenging: pricing. How to Know When the Price is Right: The 5 Keys to Optimal…
Read MoreWhere to Find Inspiring New Ideas for Your Business
You know that story about Archimedes springing into his bathtub and crying, “Eureka!” Even if you don’t, you know the excitement of inspiration, of a new idea. We all do. Where are you getting your inspiration? Business is powered by new ideas. Your business itself was once an idea! In order to grow and even…
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