Posts by Ursula Jorch
Postpone Your Impact, and It May Never Happen
You know how frustrating it is to have your flight delayed? You remember flights, right? We’ll get back to them one day. The reason flight delays are so frustrating is that you have somewhere you really want to go, and you’re not getting there. You’ve been put in a holding pattern until you take off…
Read MoreDo Your Prospects and Clients Really Know You?
For your business to thrive, clarity about your audience is a cornerstone. You just can’t market effectively if you don’t know who you’re marketing to. Everything you do in marketing, all the decisions, the plans, even the wording of individual social media posts, is built around knowing your audience. That’s one side of the equation.…
Read MoreWhat are You Choosing: Comfort or Impact?
Are you speaking up for what you believe? Are you an authentic leader for your business? Are you advancing your impact? If you question any of those things, you may have moved into the comfort zone. It’s tempting. That soft place where you don’t have to question anything, where you can just be. When so…
Read MoreBe Willing to Fall Flat on Your Face
When my mother died, I went shopping for a nice dress for her to be buried in. She’d been in a dementia ward for some time, and almost all of her beautifully handmade (by her) clothes had vanished. The dress I found was perfect, but had cap sleeves and I, perhaps strangely, was concerned that…
Read MoreAre You Honoring Your Values?
So much is going on in the world right now, that it can be difficult to focus on your business’ values. You may be going through some financial challenges due to the pandemic, and even if that’s not the case, it can feel hard to consider one more thing as you pivot and adjust. I…
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