Posts Tagged ‘branding’
Is Your Message Strong Enough?
Have you had the experience of knowing that a client is perfect for you and your business, and yet they don’t buy? Ouch. That’s a painful moment. It’s likely that your message wasn’t strong enough. To be ultra-effective, your message, your brand, has to be crystal clear. It has to be instantly recognizable and resonant…
Read MoreIs Your Marketing Content Authentic and Impactful?
What are you sharing with your audience? Is it content that is aligned with your brand? Are you sharing it with your authentic voice? Is it having the impact you want it to have? All good questions to be asking about your marketing content. Those aspects and more go into creating great content that really…
Read MoreWhat Story Are You Telling About Your Business?
Marketing has been described as storytelling. You are creating a story about your business. Some marketing stories are masterfully crafted. But they don’t necessarily tell the authentic truth about the brand, about what that company can truly deliver. I know, because you’re reading this, that you’re committed to telling the Truth, with a capital T.…
Read MoreHow to Be Authentically You in Your Business
“I could never be myself,” said one of my clients – let’s call her Andrea. She was talking about her work as a corporate employee. The job description that defined who Andrea was at work felt confining, “like a straitjacket”. When my clients describe their jobs that way, I always think of a box, with…
Read MoreRepetition Is the Mother of Branding
Repetition in some contexts can be boring. Not so with your brand. Repeating core attributes or strengths of what you offer is a necessity. Those core strengths are what create your brand. They help your prospective clients and customers to recognize you. Your brand distinguishes you, sets you apart. The process of creating a brand…
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